– Here’s how men and women responded differently to our dating app survey.Įach type of story can be translated into an overarching design scheme. – Here are two competing consumer products : how do they compare? – Here are the steps to develop your personal brand. – Learn the history of the combustion engine. – Thanks to your donations, here’s what the ALS Association has accomplished. – Here’s a persona of our average customer based on demographic statistics. ĭemographic Information / Personas: Getting to Know a Population

– If you thought sharks were the deadliest animals, think again. Surprising Facts / Challenging the Status Quo – Here’s how information travels from your computer to data centers. – Here’s what climate change means for Africa and Asia. Here are some of the stories you can tell using infographics: A good infographic lets you know at a glance what story is being told, without having to spend extra time reading, interpreting, and drawing your own conclusions. Whatever your industry or topic of choice, you want to convey information in a way that’s punchy and memorable - something that raises awareness and helps surface illuminating bits of data that often get buried in text.

Infographics are designed to highlight an overarching theme or umbrella concept, supported by statistics that help paint a richer and more detailed picture. Whether you’re helping people understand the complexities of cryptocurrency, or simply want a more visually engaging way to explain an apple pie recipe, understanding the basics of infographic design will give you a leg up in visual communications of any kind. No matter what you’re using an infographic to explain, the methods you use are at the crux of good design - breaking complex ideas down into a visually pleasing, quickly digestible format. Infographics are a key tool in the arsenal of any designer, marketer, brand or research firm.

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